L.A. Care Health Plan, the largest publicly operated health plan in the country, was honored to be invited by the Ad Council to join its massive communications effort to help build confidence in the COVID-19 vaccines. This campaign by the nonprofit advertising group is targeting Black, Latino and rural communities where vaccine hesitancy is a big problem.
James Kyle, MD, L.A. Care’s Medical Director for Quality, Diversity, Equity and Inclusion, was among the trusted and credentialed medical experts from across the country asked to record a public service announcement offering a message that would encourage people to get a vaccine as soon as they are eligible. The messages will be posted on the Ad Council’s website and social media channels.
Long before social media, the Ad Council led a similar communications effort in the 1950s, when it urged Americans to get vaccinated against polio. During the pandemic, the Ad Council has had campaigns encouraging people to “Mask Up” and urging healthcare providers to provide information to skeptical patients.
In his recorded message, Dr. Kyle said COVID-19 vaccines are our best hope at getting past the pandemic. His message aimed to debunk myths about the safety of the vaccines and allay fears about side effects. Like the Ad Council, Dr. Kyle believes it is important that everyone get facts straight.
Find out how you can protect yourself and your loved ones against COVID-19 by getting the latest facts at lacare.org/vaccine or GetVaccineAnswers.org.